People Like Us Sisyphus’ Indulgence

PEOPLE LIKE US IS A DANISH BREWING COMPANY RUN BY PEOPLE FROM SOCIALLY MARGINALIZED GROUPS, AND SUPPORTED BY MIKKELLER. PEOPLE LIKE US WAS FOUNDED BY THE BROTHERS LARS AND JESPER CARLSEN IN AUGUST 2016, AND THE COMPANY IS HEADQUARTERED IN COPENHAGEN. At its core of origin, People Like Us is a brewing company. But we’re much more than that. People Like Us was founded in August 2016 by the brothers Lars and Jesper Carlsen. Lars is trained as a schoolteacher and Jesper is trained as a psychologist. Both of them have been working in the field of diagnoses for many years. People Like Us is a socio-innovative business, working on developing and spreading new social business understandings. Inherent in this is the fact that we’re a for-profit company. We’re not a charity project. We’re here to brew outstanding craft beer and make a serious, healthy, sustainable business out of it..